Corelation Key Gala
In September 2023, Lawrence orchestrated a seamless and unforgettable week known as the "Key Gala" for 300 Corelation employees. He partnered with the marketing team to brand and promote the exciting week of festivities. A hosted omelet and french toast bar, massages, beach get-together, therapy dog hangout, escape room experience, and indoor go-kart racing were a few of the many successful activities planned and executed. Everything led up to the main gathering at the iconic Music Box venue in the heart of Downtown San Diego. The innovative theme of this event was dubbed "Nostalgia Nights" to transport everyone back in time to relive the iconic music of the 90s and 70s.
The event started on a glamorous note with a formal pink carpet entrance that welcomed guests in style. Inside, the Music Box was transformed into a retro wonderland with an array of decorations, including small and giant disco ball arrangements, VHS tape flower centerpieces, pink and white neon lights, a neon "Nostalgia Nights" sign, and mesmerizing lasers and fog to enhance the atmosphere for the performers. Lawrence's collaboration with the marketing team involved the creation of various signage throughout the venue to guide attendees as they explored. Throughout the evening, open bars and delectable savory and sweet food buffets ensured that guests were satisfied. On the main floor, the entertainment kicked off with an electrifying performance by the 90's Rockshow Tribute Band followed by the groovy tunes of DJ Gimme Gimme Disco. In between these remarkable performances, three superlative trophy awards were presented to Corelatives, recognizing their unwavering dedication and hard work.
On the third level of the venue, attendees could capture memories in a photo booth activation. To foster team building and camaraderie, Lawrence set up a paint-by-numbers area where attendees could unleash their inner artist. Furthermore, two blackjack tables for charity added an element of giving back, raising an impressive $1,000 for Rady Children's Hospital. As a parting gift, each guest received three special SWAG items, including a customized 90s fanny pack, a 70s disco ball keychain, and a Bluetooth speaker adorned with a mixtape design. Lawrence's meticulous planning and execution made the Key Gala an unforgettable experience, celebrating Corelation's employees and their remarkable achievements in a truly nostalgic and immersive manner.
